1. Introduction

At MemoryLane, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use our app and services.

2. What Data We Collect

We collect, but are not limited to, the following types of personal data:

• Account details (name, email address, profile picture)
• Memory content (text, images, audio and videos you upload only for the duration of transfer)
• Technical data (device type, IP address)

3. Children's Privacy

MemoryLane is not intended for users under the age of 13. We do not knowingly collect personal data from children under this age. If you believe a child has provided us with personal data, please contact us at [email protected], and we will take appropriate action.

4. How We Use Your Data

We use your information to:

• Provide and personalize MemoryLane's experience
• Enhance app features and security
• Communicate updates and support
• Analyze trends and improve user experience
• Ensure the security and integrity of our platform

5. Data Retention & Deletion

We retain your data for as long as your account is active or as needed to provide services. If you delete your account, your personal profile and account information will be permanently removed from our servers.

Important note about shared memories: When you share memories (photos, videos, messages) with other users, those recipients retain access to the content you shared with them, even if you later delete your account. Shared content will be disassociated from your personal profile but will remain visible to the recipients.

To request complete data deletion or export your data, contact us at [email protected].

6. Data Sharing & Third Parties

We do not sell your data. We only share it with:

• Service providers (hosting, email services)
• Legal authorities (if required by law)
• Other users (only when you explicitly share memories)

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage.

8. Device Permissions

To provide our services, MemoryLane may request access to the following device features:

• Camera: To capture photos and videos for your memories
• Photo Library: To save memories to your Library
• Microphone: To record audio for video content
• Notifications: To alert you about new memories and app updates
• Storage: To save and cache your memories locally

You can manage these permissions in your device settings at any time.

9. Your Rights (GDPR)

Under GDPR and other privacy laws, you have the right to:

• Access, edit, or delete your data
• Withdraw consent at any time
• Request data portability (receive your data in a structured format)
• Object to data processing
• File a complaint with your local data protection authority

10. Legal Basis & Data Controller

Data Controller: MemoryLane is the data controller responsible for your personal information.

Legal Basis for Processing: We process your data based on:

• Contractual Necessity: To provide the services you requested
• Legitimate Interest: To improve our app and ensure security
• Consent: For optional features (you can withdraw at any time)
• Legal Obligation: When required by law

11. Cookies & Tracking

MemoryLane only uses necessary cookies. If analytics or tracking cookies are introduced, you will be asked for consent.

12. Updates to This Policy

We may update this Privacy Policy from time to time. You will be notified of any significant changes via email or in-app notification. Continued use of the service after changes constitutes acceptance of the updated policy.

13. Contact Us

For questions or to exercise your privacy rights, contact us at [email protected].